Originating in the USA in 1995 and introduced to the UK in 2001, Fake Bake™ was the first self-tan to combine naturally derived tanning agents Dihydroxyacetone (DHA) and Erythulose – guaranteeing longer lasting (up to 50% longer), more natural-looking results.
Self-tanning occurs in the top layers of your skin called the Epidermis. The Epidermis is also made up of layers. The Stratum Corneum (or Horny Layer) is the layer affected by self-tan products.
About DHA (Dihydroxyacetone)
Fake Bake™ only uses the most premium DHA throughout all their self-tans. Premium DHA interacts with the amino acid - Keratin (more commonly known as ‘dead’ or `cornified` skin cells) that lie in the top layers of your skin (the Stratum Corneum). This tan develops rapidly, but is also most temporary as your skin cells are worn away.
About Erythulose
Effectively, DHA and Erythrulose do the same thing – they react with Amino Acids to turn your skin brown. Eruthrulose is a Ketose which also reacts with the amino acid - Keratin. This reaction leads to the formulation of brownish coloured polmers called Melanoids. Erythulose used on its own has to be applied daily, and it never develops a dark tan. However, when combined with DHA, they work together to reduce streaking and miscolouring for a natural looking tan. They also make your tan last longer and fade perfectly evenly for a continuously natural appearance.
Cosmetic Guide Colour
Fake Bake™ Self-Tans also contain a guide colour. This assists your application, showing you where you have applied the self-tan. It also gives your skin an instant sun-kissed look. However, this is simply cosmetic and washes off.
Fake Bake™ products are free from parabens - What are Parabens?
Parabens are a group of synthetic chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. Studies have found that the biggest risk from parabens seems to be from the use of products that require a prolonged exposure to skin. The longer that parabens are on the skin, the more opportunity there is for them to be absorbed. Parabens have been linked to the premature ageing of skin, increased levels of oestrogen which can possibly affect the male and female reproductive organs and cancerous breast tissue.
How Fake Bake™ Works
